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Operations Manual
140 pages in total

1. Introduction .
a. Features vs Benefits
b. Obligation to your style and community
c. What's the value of:
Self esteem/Self Confidence/Physical Fitness/Self Discipline
Dispelling a Myth

2. Want to have a highly successful school? .
Winning the Game: Your strategic Marketing Plan
State your Objective
Situation Analysis
Target Market
Positioning
Marketing Mix
Success is a Process: Prepare
Promote
Progress
Pay Attention
Planning for Success in the New Year
Definition of what is a successful school
Four Ways to Align Yourself with Success

3. Business Plan
a. Demographics and target market
b. Corporate Image
c. Mission Statement
d. Student Value
e. Charging the right price - perceived value
f. Location

4. Opening a School -
What is needed?
School Layout
How to negotiate with a Landlord
Questions concerning the opening of a school
To Inc or not to Inc.?

Financing your Business
Five Job Duties as a School Owner
Promote Your School
Train your Staff
Competition
Manage Your Cash
Learn Your Job

5. Marketing
What is Marketing
a. Paid Advertising
Newspaper
Door hangers/Posters
TV
Radio
Web Site
Sign Board/ Bill Boards
Bin-Ads
Car Signage
Yellow Pages/Other Directories
Pamphlets
Lead Boxes/Drop Boxes
Back to School campaign
What's in a great advertisement

b. Public Relations
Press Releases
Community Events
Create a Media Contact List
Demonstrations
Free/Charity Self Defence Seminars
Benefit Tournaments
Seminars

c. In-House Promotions
Guest Passes
Coupon Books
Karate Bucks
Buddy Nights
Birthday Parties
School Parties
Sleep-overs
After-school Program
School Outings
VIP Contest
Enrollment Drive
PTA Flyer
Brochures
Newsletters
Connecting with your students by email
Using Email to generate new students
Oops Letter
Family Membership Sale
Planning an Open House Event

d. Other Promotions .
Bumper Stickers/T-shirts/Track Suits
Badges/Patches/Head Bands
Signs

e. Direct Response
Geographics
Age
Income
Psycho Graphics
Starting from Scratch

f. Trial and Error + Persistence = Successful Marketing

g. 10 Low Cost Marketing Ideas
The 7 Steps of getting New Students

6. Day to Day Operations
a. The Phone Call/Keeping track of phone advertising
b. The Walk-In
c. The Tour
d. Communication
e. The Registration Conference
f. Merchandise
g. Statistics/How to keep Statistics


7. Business Growth
Ideas for Motivating your staff
Staff Compensation
Evaluating Employees
What is a Student Worth to You?
10 Customer Service Goals to strive for and to implement at your School

8. Retention
a. Teaching Style
b. Value Added Service
c. Customer Service
d. Why Students Quit
e. Another example of Why Students Quit
f. A market survey to determine why students quit
g. Help Lost Students find their way back
h. Steps to Increase Beginners Retention

9. Building an Organisation

10. Conclusion
Nine Elements for running the Martial Arts

Teaching Manual
98 pages in total

Preface
Special Note
Standards of Conduct Required

Teaching Style
Training New Instructors: Where to start
The Multi-faceted role of the Instructor
The Role of the Instructor
Definition of an Instructor
Instructor
Leader
Trainer
Coach
Over-all role of the Instructor
Technical skills
Personal skills
Communication skills
Interpersonal skills
Management skills

Introduction to the Systems Approach to Training
Skill Teaching and Learning
The Systematic Approach
Conditions to Maximise Learning
Motivation
The Lesson Plan
Planning the Lesson
Checklist for Instructors
Why people do not participate
Benefits there might be from Participating
The key role of the instructor
Starting the session
Building the session
Giving instruction
Trouble spots
Getting it together
Ending the session
Instructional Objectives
Basic Skills
Training Periodisation
The Introductory Course -Learning how to fight
Learning Modalities
Teaching the Learning Disabled
Further examples of Learning Difference
Nervous or under confident student
Over-confident or conceited student
Forget-ful-of-instruction student
Inconsistent student
Slow-starter student
Fast-starter student
Immature student
Which type of Learner are You?
Why students get bored
Help your students train smarter
Eliminating Teacher Bias
4 Ways to improve yourself as a Teacher
Teaching Children
Make kids class (and even adults) FUN!
Fun Drills and Games
Pointers when teaching fitness to children
About Self Esteem
Teaching Self Discipline
Why Students Study?
16 Ways to be a Smarter Teacher

Safety
Are you a first in first-aid?
First Aid
Sports Injury Terminology
Strains, Sprains & Dislocations
Flexibility & Stretching
Muscle Fibre
The Musculo-skeletal System
Muscle Composition
How Muscles Contract
Plyometrics
Warming up and Cooling Down

Administration Manual
102 pages in total

INTRODUCTION  
Ten Ways to Kill a Dojo 
Twelve Points on Attitude
Effective Management
The Ten Commandments of Management
If ......                  
Ten Characteristics of a Successful Organisation

FORMING A CLUB
The events leading to the formation of a dojo/club
Survey to determine if a dojo or club is needed     
Recruiting of members                   
Determination of a date for the introductory meeting
Notice of the founding meeting
Agenda
The Constitution of the dojo/club
The dojo/club members
A few hints to help improve membership involvement/interest
Co-ordination of clubs and sports associations
Examples of a town sports structure

MEETINGS
What is a meeting
Why have a meeting
Types of meetings
Private meetings
Committee meetings
General meeting
Public meetings
Informal meetings
Is your meeting necessary?
Keeping meetings short
The notice
Contents of the notice
The agenda
Aim of the agenda
Requirements of the agenda
Example of a notice of meeting and agenda
The attendance register
The minutes
Aim of the minutes
Requirements of the minutes
Example of the minutes
Voting
Ways of voting
How to run a meeting
General rules of a meeting
Standing Orders

CHAIRING A SPORTS ORGANISATION
Role of the Chairman
How long in Office

DUTIES OF COMMITTEE MEMBERS/OFFICERS
1. The chairperson
2. The vice-chairperson
- Leadership
- Requirements of leadership
- The task of the leader
3. The secretary
4. The treasurer
5. Additional members

THE ROLE OF THE SECRETARY IN THE ORGANISATION
Why do you do it?
What do you do?
What qualities do you need?
What equipment is needed?
Correspondence
Organising a meeting
A Meeting Agenda
Writing Minutes
Annual General Meeting
Keeping Records
Things to Avoid
Things to Remember

CORRESPONDENCE/COMMUNICATION
Requirements for effective communication
Notices
Important aspects of the notice
The circular
Reports
Essential of reports
Visual aids
Schematic lay-out of a formal report
Form and lay-out of informal reports
Hints when compiling a report
Hints for the drafting of a report (informal or formal)
Letters
Important aspects when writing a letter
Choice of a letter lay-out
The most important components of the letter and their characteristics
Summary of hints for the letter writer
The five C's of correspondence sum up the most important aspects of the letter

SPONSORS - HOW TO RAISE MONEY
Raising Money
Donations
Grants
Fund-Raising Schemes
Sponsorships
Why Sponsor Sport
An important note concerning sponsorship applications
A Sponsorship Contract

FINANCIAL MANAGEMENT
Budget
Elementary method of budgeting
Rules to follow when handling a cheque account
Petty cash
Financial records
Auditors
Example of financial report
Accounting records
Bank account
Receipts
Payments
Cash book
Example of cash book
Income statement
Example of financial statement

COACHING ADMINISTRATION
Essential Skills of a Coach
Technical Skills
Human Skills
Conceptual Skills
The Underlying process of coaching administration
Planning
Organising
Leading
Controlling
The ongoing process of coaching administration
Summary and Recommendations

PARTICIPATION
Objectives
Marketing
Marketing Objectives
Identifying the Target Groups
Promotion and Publicity
Summary

GETTINGS THINGS DONE
Managing Volunteers
Why do you want Volunteers?
Who Volunteers?
Finding Volunteers
Job Descriptions
Where are they?
What can you offer them?
How do you keep them?
Motivation
Delegation
Training
Job Satisfaction
Recognition
Volunteer Checklist

APPENDIX - Constitution

Tournament Planning Manual
85 pages in total

Planning a Karate Tournament
Outline of a tournament
     : Advanced Planning
     : Check Local Activities
     : Check Local Authorities
     : Consider Weather
Time
Notification
Selection of the Location
Preparing the Venue
Program for the Public
Registration of the Contestants
Refereeing
Ticket Sales
Advertising
Publicity
Public Relations
Commentary
Tournament Day

Appendix 1 - Pre Invitation Letter
Appendix 2 - Detailed Invitation Letter
                 : Format
                 : Code of Conduct
                 : Semi Contact Rules
                 : Full Contact Rules
                 : Sparring Entry Form
                 : Kata Entry Form
                 : Total Entry Form
                 : Sabaki Fighter Questionnaire
                 : Sabaki Medical Questionnaire
Appendix 3 - Letter Requesting use of Mats
Appendix 4 - Letter Requesting First Aid Service
Appendix 5 - Letter Requesting support of Parents in selling tickets
Appendix 6 - Letter Inviting Honoured Guests
Appendix 7 - Letter Requesting Television Coverage
Appendix 8 - Letter Requesting Sponsorship
Appendix 9 - Sample Budget for Income and Expenditure
Appendix 10 - Advertising Contract
Appendix 11 - Sample News Cover Articles
Appendix 12 - Sample Tournament Poster
Appendix 13 - Sample Tournament Ticket
Appendix 14 - Sample Kumite Draw Sheet
Appendix 15 - Sample Kata Draw Sheet

Pointers pertaining to draw sheets (kumite)
Knock-out tournaments
Plate events
The working of a knock-out tournament
Seeding or ratings
Pool-system tournaments
Pointers pertaining to draw sheets (kata)

Appendix 16 - Sample Injury Record Sheet

Why have an Injury Record Sheet?

Appendix 17 - Sample Hall Layout Format
Appendix 18 - Twenty (20) Week Countdown Table
Appendix 19 - Checklists for championships, tournaments and courses

Pointers to the Check List
Things to do in a Nutshell
Bidding for a Championships
Table Official Duties

Appendix 20 - Letter Thanking Sponsors
Appendix 21 - Letter Thanking Officials
Appendix 22 - Letter Thanking Participating Sensei

This manual was used to successfully implement the 8th SKIF (Shotokan Karate International Federation - Kanazawa Ryu) World Championships in 2003